Wednesday, February 27, 2008

Posted by Mike Ratner at 5:48 PM

ShowBuz

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Mike Ratner: Currently collecting data on social media. I want to research the impact of user-generated content across blogs, social networks and message boards, as well as traditional media. Social media is now a mainstream phenomenon in which critical word-of-mouth moves quickly and virally. Knowing who is saying what about what, affects consumer perception of product brands to political campaigns. Consumers today not only consume media, increasingly they create and share it. 25% of all Internet users publish content online¹. 40% read blogs regularly²; 120,000 blogs are created daily in the U.S.³ Increasingly, this crucial word-of-mouth starts and spreads online.